Bebe Au Lait Nursing Covers
Bebe au Lait's nursing covers allow you to breastfeed discreetly in style, anytime and anywhere!
Behind the Brand
Ronnie and Claire Ekelund moved from Europe to the United States in 2000. Ronnie, a professional football player had just signed a contract with the San Jose Earthquakes. Together with their 6-month-old daughter, they settled in Los Gatos, California. Fast-forward 3 years and 2 MLS Cups: Ronnie is still playing for the Earthquakes and Claire is expecting their second child. While preparing for life with a new baby, Claire is gifted with a cover to use while nursing. While it was a thoughtful gift, the cover wasn’t Claire’s style and the functionality just wasn’t there. So, she set about making her own using beautiful a fabric and adding elements to make her nursing cover truly functional. Once their new baby came along, Claire began using the nursing cover she had made. After overhearing countless compliments and requests of where admirers could find their own, Ronnie decided it was time they to turn this idea into a business. Initially, all nursing covers were handmade by Claire– but as word quickly spread, press as well as local retailers heard of the product, Ronnie and Claire decided to outsource production, focusing their efforts on growing the business. The company was initially called Hooter Hiders as a ‘tongue-in-cheek’ reference to the purpose of the product, but Ronnie and Claire decided that in order for the business to grow, a more sophisticated name was needed. In reflection of their time spent in Toulouse, France, Bébé au Lait was chosen as the company name and Hooter Hiders became a line within the Bébé au Lait brand.
Bébé au Lait proudly celebrated its 10-year anniversary in 2014! The brand has grown beyond all recognition since the days of working through the night, at the kitchen table. Distributing to over 60 countries, in both independent boutiques and major retailers such as Nordstrom, Buy, Buy Baby and Babies ‘R’ Us, Bébé au Lait is truly a global brand! Thanks to our wonderful, loyal customers, Bébé au Lait products remain a favourite for mothers worldwide, helping them to not only nurse in public and in style, but to navigate the joys of parenthood with a growing selection of deluxe products that stand the test of everyday use. Bébé au Lait is committed to producing products of the highest quality that exceed all applicable safety standards. The brand's goal is to make parenting easier, and a lot more stylish!
The Great Debate: Breastfeeding in Public
A nursing cover (also known as a breastfeeding cover) provides privacy for you and your baby, whilst breastfeeding. Although many have grown to appreciate, love and rely on the nursing cover, its existence is rather controversial. Breastfeeding is natural so where you choose to do so should not matter. Unfortunately, breastfeeding in public is a subject that often draws controversy. In fact, even the act of breastfeeding is regularly debated. To breastfeed or not? To do so in public or not? At Bebemoda, we believe breastfeeding should not be up for debate. If you wish to do so, do it! If you wish to do so in public, do it! If you prefer privacy, we offer an extensive variety of Bebe au Lait nursing covers as well as assistance.